Terms of Service

1. Agreement

Etria (the “Service”) is run by Eterna Elements LLC (“we”, “us”). By accessing or using the Service, you agree to these Terms of Service (“Terms”). If you use the Service on behalf of a company, you represent that you have authority to bind that organization. If you do not agree, do not use the Service.

2. Description of the Service

The Service is software for managing Google Ads accounts. From your Google Ads data (sent daily by our script, or uploaded by you) and the business numbers you enter, it suggests what to change each day and each week, explains why, answers questions about your account, helps you plan and measure tests, produces an account audit and a monthly client report, and includes a planner for new campaigns. Your campaigns run in your own Google Ads account, and every change is your decision. The Service changes nothing on its own: if you install our script, it adds only the negative keywords and pauses only the keywords that you or another member of your organization approve, on its next run, and never removes anything or changes bids or budgets. You can take back an approval before the script runs, and stop the script at any time in Google Ads or by revoking its key in the Service. It may connect to other services, including Google products, when you choose to.

The Service is software, not a person, an agency or a managed service. Its suggestions are general guidance based on the data you provide, not professional advice for your circumstances. You decide which changes to make, including those you approve for the script, and are responsible for them. Amounts the Service shows, such as money at stake, money saved or a target cost per sale, are estimates worked out from your imports and your business numbers, not a promise of results. Alerts and reminders are a help, not a guarantee that every problem is caught; keep an eye on your account and its budgets.

3. Accounts

You must provide accurate registration information and keep your password confidential. You are responsible for activity under your account, and an organization's owner is responsible for the members they invite. Tell us promptly at the support contact shown in the site footer once your team configures production if you believe someone else has used your account. You may only upload data, connect accounts or install the script in accounts that you have the right to use. If you manage accounts for clients, you confirm that each client has authorized you to do so, and you are responsible for the reports you share with them, including the client report and any note you add to it.

4. Acceptable use

You agree not to:

• Violate applicable law or third-party rights.
• Attempt to probe, scan, or test vulnerabilities without authorization, or disrupt the Service.
• Use the Service to distribute malware, spam, or deceptive advertising.
• Reverse engineer or scrape the Service except where permitted by law.
• Use the Service in violation of Google’s advertising policies, API terms, or other applicable platform rules when integrating with Google.

5. Third-party services

The Service relies on third-party infrastructure and APIs (including authentication, database, AI, and optional Google APIs). Those services are subject to their own terms. We are not responsible for third-party outages or policy changes beyond our reasonable control.

6. Intellectual property

We retain rights in the Service, branding, and software. You retain rights in content you submit. You grant us a license to host, process, and display your content as needed to provide the Service (including subprocessors as described in our Privacy Policy). The account audit PDF carries a line with our name and a link to our free audit; the client report carries your agency's name and logo and not ours.

7. Disclaimers

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE”. TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. We do not guarantee specific advertising results, sales, or revenue. Suggestions, explanations and drafts, including those written by AI, may be wrong or incomplete; review them before you act on them in your account.

8. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE AND OUR SUPPLIERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, DATA, OR GOODWILL. OUR AGGREGATE LIABILITY FOR CLAIMS ARISING OUT OF THE SERVICE IN ANY TWELVE-MONTH PERIOD IS LIMITED TO THE GREATER OF (A) THE AMOUNTS YOU PAID US FOR THE SERVICE IN THAT PERIOD OR (B) ONE HUNDRED U.S. DOLLARS (US$100), IF YOU HAVE NOT PAID US. SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS; IN THOSE CASES OUR LIABILITY IS LIMITED TO THE MINIMUM PERMITTED BY LAW.

9. Billing and subscriptions

Each plan has its own limits, such as imports per month and monthly AI credits, shown on the Plans page. Some AI features also have a daily limit per account, for example the number of questions you can ask the specialist in a day. The free 14-day trial is one per person: it is counted from your first Google Ads import (or from a week after an organization is created, if nothing is imported by then), and every organization you own on the trial shares it, so creating another organization does not start a new one. An owner who already pays for a plan gets a trial on an organization they add. The free account audit is part of the trial. When the trial ends, your data stays readable; uploads, AI features, downloads and the daily lists stop until you choose a plan, and the script keeps sending data so you can see what is waiting. Plans are per Google Ads account; an Agency plan covers the organizations its owner adds to it, and is billed for the accounts it covers. Paid plans, when offered, are billed through our payment processor (Stripe) according to the pricing shown at checkout. Fees are generally charged in advance for the billing period you select. You authorize us and our processor to charge your payment method for recurring subscriptions until you cancel.

Refunds: unless required by law or stated otherwise at purchase, fees are non-refundable once a billing period has started. If you believe you were charged in error, contact the support contact shown in the site footer once your team configures production within 14 days with your account email and invoice reference.

We may change prices with notice (email or in-app) before your next renewal. Continued use after a price change constitutes acceptance for the next billing cycle unless you cancel.

10. Suspension and termination

We may suspend or terminate access for breach of these Terms or risk to the Service. You may stop using the Service at any time. Provisions that by nature should survive (e.g. disclaimers, liability limits, governing law) will survive termination.

11. Changes

We may modify the Service or these Terms. We will post updated Terms on this page and update the “Last updated” date. Continued use after changes constitutes acceptance unless applicable law requires additional consent.

12. Governing law

These Terms are governed by the laws of the State of Wyoming, United States, excluding conflict-of-law rules, unless mandatory consumer protections in your country require otherwise. Courts in Wyoming (or another venue we designate in writing for commercial customers) have exclusive jurisdiction for disputes, subject to those mandatory rules.

13. Contact

Questions about these Terms: contact the support contact shown in the site footer once your team configures production. See also our Privacy Policy.