How it works
From a blank account to a better one, every day.
What a paid search specialist does for an account, in the order they do it: plan it, connect it, learn what a sale is worth, then watch it every day and test it every week. You approve every change.
Starting from zero
Plan a new campaign
For a new client or a new product, Etria builds the campaign with you, and nothing goes live until you say so.
Step 1
Research
Keywords, competitors and the searches to keep out, found from the website and what you already know.
Step 2
A complete plan
Campaigns, ad groups, keywords, ads, extensions and negatives, ready for your review and your edits.
Step 3
Landing pages
Copy for each ad group, or a check of a page you already have.
Step 4
Ready to launch
Files you import straight into Google Ads Editor.
Search volume, cost per click and competition from Google’s Keyword Planner come with Google Ads API access, which is on its way.
Once, about 2 minutes
Connect your account
For an account that is already running, Etria needs its reports. There are two ways in.
One script, about 2 minutes
Paste it into Google Ads and schedule it daily. It sends the account’s reports every night, and it only reads.
Or upload the reports
Can’t add a script? Download the saved reports and upload them as a ZIP.
With Google Ads API access, connecting will be a single sign-in, with no script.
Once, a few minutes
Tell it what a sale is worth
The step other tools skip. Your price, your costs and your goal set the line every search, keyword and campaign is judged against, instead of the account’s own average.
Profit now
Every sale has to leave a profit. The strictest line.
Break even
A sale may cost up to what it earns. For learning or a new product.
Growth
Customers come back, so a first sale may cost more.
Awareness
Being seen matters more than each sale. No dollar line.
Not sure of your numbers? A few plain questions get you a good starting point.
Every morning
A short list of what to change
Each morning, Today lists what to change, why, and what it is worth. Most days it takes a few minutes.
Searches to block
Searches that spent and never sold, with how much each cost.
Keywords to pause, tighten or add
The ones costing you money, and the ones you are missing.
Bid targets and budgets
Where a target or a budget doesn’t fit what a sale is worth to you.
Approve, and it’s done
Approve a blocked search or a paused keyword and the script makes the change overnight. Bids and budgets you change yourself.
Every week
The tests worth running
Each week Etria picks the few tests worth running in your account, ranked by the money at stake, so the next change is a measured one, not a guess.
What it tests
Ads, landing pages, keywords, bids and budgets.
A safe limit
Every test has a spending limit, so a losing test can never quietly eat your budget.
A clear answer
Each test ends with a verdict you can act on, not a chart to interpret.
Help writing it
AI drafts the new headline or page copy for the test, for you to edit.
As data comes in
Did it work?
Every change and every test gets a verdict, so you know what Etria is worth to you.
Worked, didn’t, or too early
What each change did to your cost per sale, judged against your line.
Money saved
What the changes you made have saved, added up month by month.
Every change in one place
Yours, your team’s and Google’s, so you always know what moved your numbers.
A monthly client report
For agencies: spend, sales and changes for the month, with your own logo.
All the time
Watching in the background
Between the morning list and the weekly tests, Etria keeps an eye on the things that go wrong quietly.
Alerts
An email when sales stop, tracking breaks, or the script stops sending.
The account audit
A specialist’s first look at the account, as a PDF to keep or send.
Ask your specialist
Ask about the account in plain words and get an answer from its own data.
A second opinion on Google
Google’s own recommendations, each checked against what a sale is worth to you.
And a week-in-review email, so you see the week without opening the app.
And what it never does
Change your account on its own
Every change is one you approved, or made yourself.
Spend or move your budget
It suggests budgets and bids; you decide.
Take a percentage of your ad spend
A flat price per account.
Train AI on your data
Your account data is never used to train AI models.
Start where a specialist would: with an audit.
Free, read-only, about 5 minutes. Then 14 days of everything above, no card.