Your personal paid search specialist
Your Google Ads,
watched every day.
Etria goes around your account every night, the way a specialist would. It knows what a sale is worth to you, tells you each morning what to change, picks each week the tests worth running, and shows whether they worked. You approve every change.
14 days free · No card needed · Made for small ad budgets too
Block “free mug templates”
$43 spent, no sale in 30 days
Landing page /cat-mugs
Worked · cost per sale −18%
Conversions stopped
Clicks for 3 days, no sale. Check the tag
Test “Free shipping” headline
Worth up to $310 a month
Sales are counted twice
Two tags fire on the thank-you page
Add “handmade cat mug”
4 sales from search terms, not a keyword yet
Cost per sale $24.10
Under your line of $30 for 3 weeks
Pause “mugs wholesale”
$128 past its stop line
Brand searches in Performance Max
Give brand its own Search campaign
Target CPA $28 → $24
Hit the stop line · put it back
Block “free mug templates”
$43 spent, no sale in 30 days
Landing page /cat-mugs
Worked · cost per sale −18%
Conversions stopped
Clicks for 3 days, no sale. Check the tag
Test “Free shipping” headline
Worth up to $310 a month
Sales are counted twice
Two tags fire on the thank-you page
Add “handmade cat mug”
4 sales from search terms, not a keyword yet
Cost per sale $24.10
Under your line of $30 for 3 weeks
Pause “mugs wholesale”
$128 past its stop line
Brand searches in Performance Max
Give brand its own Search campaign
Target CPA $28 → $24
Hit the stop line · put it back
How it works
A specialist's routine, every day, without the retainer
Every night Etria goes through your account the way a specialist would. Every morning you get a short list: what to change, why, and what it is worth.
- 1
Overnight
One script in your Google Ads account sends yesterday's reports. Two minutes to set up, once.
- 2
Morning
Today lists the searches to block, the keywords to add and the money at stake, each with its reason.
- 3
You decide
Approve a blocked search or a paused keyword and the script makes it overnight; make the rest in Google Ads. Skip what you disagree with.
- 4
Every week
This week picks the tests worth running, each with a stop line. Results shows which ones worked.
Every morning
Short sentences. One verb each. The money next to it.
No dashboards to decode. Each morning Etria tells you what to do, why, and what it is worth to your business.
“free mug templates” has spent $43 with no sale.
“mugs wholesale” passed its stop line of $128.
“alderloom” sells at $9 against your $30 line.
A price headline on your best ad group.
Two Google tags count every sale twice.
“handmade cat mug” sold 4 times as a search term.
Every week
Tests, not guesses. Each one ends with a verdict.
Every week Etria picks the few tests worth running in your account, ranked by the money at stake. Each comes with a stop line and the data it needs, and Results tells you whether it worked.
Ranked by money at stake
Ad copy, landing pages, match types, bid targets and budgets: the test that could save or earn the most comes first.
A stop line before you start
How much it may spend without a sale, so a losing test can never quietly eat your budget.
Judged only on fair data
A change is measured on imports that start after it, with enough clicks and sales to trust the answer.
A verdict you can act on
Worked, didn't work or still learning, kept in Results with what it did to your cost per sale.
This week · 3 tests
Mugs & Co
Ad copy
“Free shipping” against “From $18”
Half the traffic sees each headline. Needs 40 clicks a side before it is judged.
Collecting data · 62%Landing page
/cat-mugs instead of the home page
Judged on cost per sale after it started, never on the weeks before.
Worked · cost per sale −18%Bid target
Target CPA from $28 to $24
Stop line set at $340 of spend with no sale. If it is crossed, put it back.
Hit the stop line · undo itResults
You'll see whether it worked
Every change you make is measured against the line your business can afford. Results shows the weeks before and after, so you know what Etria is worth to you.
Results · cost per sale, week by week
Before and after every change
Where the circles overlap
Google knows your account. You know your business. Etria works in the overlap.
Google's own recommendations only see clicks and conversions. A specialist also asks what a sale is worth, how long it takes, and what you can afford to pay for it.
Your account
Searches, clicks, cost, conversions
Your business
Price, costs, profit, how long a sale takes
Wasted spend first
Searches to block, keywords to tidy, and the spend at which a losing campaign should pause.
Changes as tests
Each has a stop line and the data it needs before it is judged.
A reason for every action
In plain words, with a record of what you changed and when.
An audit you can send
The whole account opened the way a specialist does, as a PDF for a client or a manager.
Why Etria
The specialist's habits the other tools leave out
Most tools either list hundreds of suggestions or change your account on their own. Etria does what a good specialist does: few changes, each one judged against your numbers, each one checked afterwards.
| Google's Recommendations tab | Rule-based optimizers | AI autopilots | Etria | |
|---|---|---|---|---|
Judged against what a sale is worth to you Your price, costs and profit goal set the line. Not the account's own average. | ||||
Every change gets a verdict A stop line, the data it needs, then: did it lower your cost per sale? | ||||
Weekly tests, ranked by money at stake Ad copy, landing pages, match types, bids and budgets, each with a stop line. | ||||
A plain reason for every action The numbers behind it, in words a business owner reads in a minute. | ||||
Nothing changes without you You approve each change. No autopilot spending your budget overnight. | ||||
Worth it for small ad budgets Useful even if you spend $20 a day on ads, and priced for it. |
What it checks
Everything a specialist looks at, every day
Who it's for
For whoever runs the account
Business owners
Running your own ads, with no time to become a specialist. Know what to change in five minutes a day.
Freelancers
A routine for every client, the reason behind each change, and an audit to send at the start.
Agencies
Every client account on one list, sorted by what needs attention and the money at stake.
Plans
Less than one wasted search a week
Owner
$79 a month
For your own Google Ads account.
Agency
$149 a month
3 client accounts, then $39 for each one after.
Want us to set it up for you?
A paid search specialist adds the script, checks that your conversions are really counted, sets your business numbers and targets per campaign, and walks you through your first audit. A one-time add-on to either plan.
Try everything free for 14 days, counted from your first import, with no card. Plans and billing
Your data
Your account stays yours
Read-only script
The script reads reports. A change is made only when you approve that change.
Your data stays yours
Only people you invite see your account. Delete the organization and its data goes with it.
No AI training on it
Your account data is never used to train AI models, ours or anyone's.
Questions
Not sure yet? Good. Here are straight answers.
Does Etria change my Google Ads account on its own?
No. Etria suggests; you decide. You make a change yourself in Google Ads, or approve it in Etria and the daily script applies that one change. Nothing else is touched.
What do I need to start?
Access to your Google Ads account to add one script (Tools, Bulk actions, Scripts). It takes about two minutes and sends yesterday's reports every night. No card for the 14-day trial.
What data does Etria read, and who sees it?
Your Google Ads reports: campaigns, keywords, search terms, ads, costs and conversions. Only people you invite to your organization see it, and it is never used to train AI models.
Is it worth it for a small account?
Yes. Etria is built for businesses that spend as little as $20 a day on ads, where every wasted search hurts. Blocking a few searches that never sell usually pays for the plan.
How is this different from Google's own recommendations?
Google sees clicks and conversions. Etria also knows what a sale is worth to you, runs changes as tests with a stop line, and tells you afterwards whether each one worked.
Can I cancel any time?
Yes. Plans are monthly with no contract. Remove the script from Google Ads and nothing more is read.
A question about your account, a demo for your team, or the agency plan: write to us and a paid search specialist answers.
Start with a free account audit
Connect Google Ads with one script and read what a specialist would tell you first: whether sales are counted, where the money went, and what to fix.
Google Ads API intended use for reviewers
We integrate with the Google Ads API in phases. Users keep campaigns, billing, and final publishing decisions in their own Google Ads accounts. This product is a management and decision-support workspace, not an ad-serving platform and not an autopilot.
Phase 1 · read-only account management data
Read-only Google Ads account data needed to review and manage campaigns inside the app: campaigns, ad groups, ads, keywords, search terms, permitted performance metrics, budgets, bidding settings, and related reporting fields. Keyword Planner-style metrics may also support planning; the primary use is account review, diagnostics, recommendations, and measurement.
Phase 1 is read-only: the API is not used to change live campaigns. Until the developer token is approved for production access, Google restricts API usage to test accounts only.
Phase 2 · user-approved updates (later)
- Draft changes in the app: negative keywords, keyword cleanup, ad copy, campaign settings and other actions from reviewed recommendations.
- Require explicit approval: users review the exact changes, what they affect, and the expected impact first.
- Push approved updates only after explicit in-app confirmation, within the access Google grants and its policies.
Details on data: Privacy Policy and Terms of Service.